A major use of video is the promotion of a company and its products or services. Video can be distributed by DVD or over the internet. Compared with the cost of a glossy brochure, a marketing video can be surprisingly cost-effective and make a much greater impact.
| This widescreen presentation features the video set within a graphic design. A rotating globe shows the company's locations around the world. The inset video was used for general promotion before being incorporated into the widescreen presentation for use at exhibitions "Thanks for producing the Farnborough video at such short notice. We would now like an extended version for the Paris Air Show" |
| For an entirely innovative product, you need to explain the concepts, and highlight its unique benefits. Our video on Balfour Beatty's revolutionary track system outlines the need using historical footage, and clearly illustrates the solution with animated 3D graphics. "Your video proved invaluable with clients - so well done and thanks again" |
| The Panasonic Distribution Centre is is just one of many videos that we have produced for Morris Automation. The video covers all aspects of the flow of products, from high bay warehouse to automatic pallet loading trucks, and clearly explains the roles of the three integrated computer systems. "Your abilities to produce creative ideas meant that we have returned to you" |
Morris Material Handling Ltd.
| The Lafarge Envirofoam system removes worn out road surface, reprocesses it and reuses it to save materials and energy. The video follows the process from planing through to final laying, and highlights the advantages both financial and environmental. |
| The impressive quality of Choices video stores is illustrated in this video that details the range of features that mark it out from the competition. A separate pacy music sequence provides a prestigious introduction to the company.
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| The unique benefits of Microwise cookware is explained to passing shoppers in these lively presentations shown in stores throughout the country
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| The Boiling Point provides instant hot water for fresh drinks in the home or workplace at any time. To illustrate the speed and economy of this intriguing product we chose a motor-racing theme and set the programme in the high speed setting of Mallory Park Race Track. First shown at the Ideal Homes Exhibition at the NEC.
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This sequence draws attention to this prestegious company with dramatic music and a continuous array of changing images. The sequence was then optimised to play within the company's PowerPoint sales presentations, and a PowerPoint Production Pack was supplied enabling all staff to produce unified presentations to a consistiently high standard.
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| Ridgway Machines design and manufacture low volume products for industry, individually tailored to customers' needs. Many of these are too large to take to exhibitions or are not available, having been specially made for customers, and our videos enable them to be seen in detail. The precise operation of complex mechanisms can easily be shown either in real time or in slow motion.
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| In the CASCAiD 'Advertising & Marketing' video we hear from a market researcher, a marketing manager, a statistician, a copy writer, a media buyer and a bill poster and gain an intimate insight into the varied world of marketing.
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